Outliers is a strategic communications agency that strives to make brands stand out from the competition while having a positive influence on the world. The directive was to be both fun and creative, as well as responsible and emotive. I also developed a world for the brand, including presentation decks, design systems, and social media assets.
They had already designed their logo, but that was just the beginning. The overall theme was making a statement and being unique, which is shown through the set of icons that are used for the branding, the "outlier".