Only On Deliveroo Campaign

Role: Creative Lead/Art Director

The impact: OOH in 99 sites across the UK, 4.2million social impressions on WIngstop alone

Only On Deliveroo was all about tapping into real customer reviews and bringing the good, the funny and the down right rabid fans to forefront, their love of these dishes is really important and it also encourages more customers to hype up their fave spots.

I read 112,000 reviews for a number of exclusive to Deliveroo restaurants and we put the best ones on giant billboards. Everyone loves reading funny reviews and they’re often more trusted than Deliveroo recommendations so why not use this goldmine. There were obviously some NSFW reviews but the majority were hilarious. A personal fave for Shake Shack - “Just what I a mid-mental breakdown” or a classic wagamama '“The katsu was so good I'm about to make it my whole personality”

We took a selection of the best and ran them across 99 OOH sites, across social media and CRM racking up millions of impressions and encouraging customers to try new restaurants. Remember your reviews are public!