Outliers Identity

Branding, Social Media

Outliers are a stratgeic communications agency who’s aim to help brands stand out from the pack while having a positive impact in the world around them. The brief was to be fun and creative but also responsible and emotive and to create a world for their brand to sit within, including presentation decks, design systems and social media assets.


Their logo was already designed but that was it, this was building from the ground up. The main theme was standing out and doing things your own way, which is encapsulated by the set of icons that reach across the branding, the outlier.