Outliers Identity

Outliers is a strategic communications agency that strives to make brands stand out from the competition while having a positive influence on the world. The directive was to be both fun and creative, as well as responsible and emotive. I also developed a world for the brand, including presentation decks, design systems, and social media assets.

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They had already designed their logo, but that was just the beginning. The overall theme was making a statement and being unique, which is shown through the set of icons that are used for the branding, the "outlier".