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Digital Design, Art Direction

OKA is a luxury British homeware and lifestyle store that takes influence from around the globe to create well crafted and sought after furniture and home accessories. While at OKA I was responsible for most digital assets across the website, email and social media mainly focusing on creating well thought out customer journeys to capture new customers and retain existing interest.


OKA has recently undergone an extensive rebrand with a new website and brand aesthetic, from this I was able to create a new design system for emails and socials that incorporated the new contemporary colour palette and layout. It was important to cement the new style through shape, colour and composition. Using Adobe XD I redesigned their automated emails and a range of new templates to be used across all digital design from emails to blog posts. 

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